Occupational Therapy Marketing Indian Prospective

Sau, Koushik (2013) Occupational Therapy Marketing Indian Prospective. Scientific Research Journal of India, 2 (3). pp. 59-66. ISSN 2277-1700

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Objective: The purpose of this study is to find out the present scenario of occupational therapy marketing in India. Methodology: An author designed survey questionnaire is used for this study. Other Allied health staff, other rehabilitation staff and local occupational therapist revised the questionnaire in three stages. After the three-staged revision final survey questioners was made and send to different occupational therapist working in various parts of India. Result: All participants (100%) are agreeing with that there is a need of marketing. But they are not satisfied with the present marketing scenario of occupational therapy in India. Conclusion: This study can use by practitioner for marketing guidance.

Item Type: Article
Uncontrolled Keywords: Occupational Therapy; Marketing; Health Care Marketing; Occupational Therapy Marketing.
Subjects: Allied Health > MCOAHS Manipal > Occupational Therapy
Depositing User: KMC Manipal
Date Deposited: 14 Aug 2013 04:05
Last Modified: 14 Aug 2013 04:05
URI: http://eprints.manipal.edu/id/eprint/136812

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