Sau, Koushik (2013) Occupational Therapy Marketing Indian Prospective. Scientific Research Journal of India, 2 (3). pp. 59-66. ISSN 2277-1700
![]() |
PDF
Occupational therapy marketing indian prospective SRJI Vol 2 Issue 3 Year 2013.pdf - Published Version Restricted to Registered users only Download (73kB) | Request a copy |
Abstract
Objective: The purpose of this study is to find out the present scenario of occupational therapy marketing in India. Methodology: An author designed survey questionnaire is used for this study. Other Allied health staff, other rehabilitation staff and local occupational therapist revised the questionnaire in three stages. After the three-staged revision final survey questioners was made and send to different occupational therapist working in various parts of India. Result: All participants (100%) are agreeing with that there is a need of marketing. But they are not satisfied with the present marketing scenario of occupational therapy in India. Conclusion: This study can use by practitioner for marketing guidance.
Item Type: | Article |
---|---|
Uncontrolled Keywords: | Occupational Therapy; Marketing; Health Care Marketing; Occupational Therapy Marketing. |
Subjects: | Allied Health > MCOAHS Manipal > Occupational Therapy |
Depositing User: | KMC Manipal |
Date Deposited: | 14 Aug 2013 04:05 |
Last Modified: | 14 Aug 2013 04:05 |
URI: | http://eprints.manipal.edu/id/eprint/136812 |
Actions (login required)
![]() |
View Item |