Upadhyaya, Pallavi and Mohanan, p and Prasad, Manjunath (2012) Motives and Benefits of B2B Electronic Marketplace Adoption: an empirical study of Indian MSMEs. In: Proceedings of International Conference on Economics , Humanities and Geography, Bangkok, Thailand,.

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Abstract

Research in B2B Electronic Marketplaces shows that there is significant cost savings for large organizations that use internet to purchase goods and services. However there is little empirical research on benefits of adopting B2B E-marketplaces among Micro, Small and Medium Enterprises (MSMEs). On one end, it is said to provide MSMEs a chance to expand its market and eliminate intermediaries and on the other hand, MSMEs struggle to improve their visibility among millions of enterprises registered online. Easy access to large number suppliers to buyers increases competition among MSMEs. This paper analyses the data collected from 66 MSME Adopters in India to understand their motives behind registering with the B2B E-marketplaces. The paper identifies the benefits realized by MSMEs by using B2B Electronic Marketplace. The study focuses primarily on adopters of B2B e-marketplaces that are owned and run by a third party intermediary. Implications for B2B E-marketplaces that provide services to MSMEs are discussed.

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