CONTEMPORARY INNOVATIVE BUSINESS PRACTICES KEY TO SUSTAIN AND SUCCESS - A CASE STUDY ON GATI-KWE

Rao, Abhishek K P and Geetha, E (2013) CONTEMPORARY INNOVATIVE BUSINESS PRACTICES KEY TO SUSTAIN AND SUCCESS - A CASE STUDY ON GATI-KWE. Journal of International Academic Research for Multidisciplinary, 1 (5). pp. 201-213. ISSN 2320 – 5083

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Abstract

The Indian Logistics and supply chain solutions has a tremendous opportunities in the coming decade which could contribute to improve the country’sGDP level but at the same time it surmounts challenge of cost factor, risk factor and best innovative practices from time to time only then it can adapt themselves with global practices and becomes benchmarking for other countries. A successful supply chain model is about effective resource management. Companies which clearly define their objectives and resource capabilities come out successful in the long run. The countries GDP can raise by as much as 1.5% by boosting the logistics industries in India. Supply Chain Management & Logistics is hence perhaps emerging as one of the fastest growing fields of knowledge in this decade. To achieve this strategy proper focus on implement business models have to be adopted either in terms of cost factor and also customer effective which serves the main objective business retention in this competitive environment. This growth has come in various ways. First, it has come due to the growth in economy itself .Secondly, the percentage of outsourcing has gone up significantly with most manufacturing companies to outsource more than in sourcing. Introduction of GST (Goods and Services Tax) becomes the immediate requisite to enable outsourcing of the supply chain to reach higher levels. This paper aims at analyzing the various trends of decade of GATI-KWE as India’s one of the leading service provide in express distribution and supply chain solutions. Even though GATI-KWE faced many challenges how the innovative business model practice makes them to come out of danger and becomes key ingredient to their success. Pioneer in adapting contemporary technical business model from time to time and this is core strategy of their business. GATI-KWE offers services that are customized to the requirements, be it a Premium service – for time critical shipments or an Express Service for cost effective and direct express route connectivity. Taking a step forward, RED SUN, GATI-KWE's SupplyChain Solution division offers an integrated Supply Chain services to businesses across industry verticals. Be it flexible point-to-point distribution solutions or complex end-to-end integrated logistics solutions or supply chain management, GATI-KWE does it all with great effectiveness and reliability, and enjoys the trust of a large customer base. Gati's business model was to choose & focus on the customer’s needs right from day one and time bound, point to point delivery, premium priced cargo management service was its key value proposition. Gati never operated the transport vehicles on its own from the beginning itself, instead developed the Business Partner concept of “Gati Associates”, thus giving rise to a team of entrepreneurs who were independent business partners of Gati.

Item Type: Article
Uncontrolled Keywords: Logistics& SCM, GDP, Contemporary Models, Business Retention
Subjects: Departments at MU > Commerce
Depositing User: MIM User
Date Deposited: 06 Nov 2013 06:28
Last Modified: 26 Nov 2014 06:55
URI: http://eprints.manipal.edu/id/eprint/137653

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