INFLUENCE OF ADVERTISING MEDIA ON TRAVEL PLANNING OF EMPLOYEES WORKING IN I.T. ORGANIZATIONS IN BANGALORE, INDIA

Prabhu , Narayan B. M and Nayak, Naresh P (2013) INFLUENCE OF ADVERTISING MEDIA ON TRAVEL PLANNING OF EMPLOYEES WORKING IN I.T. ORGANIZATIONS IN BANGALORE, INDIA. In: Paper Proceedings of the International conference on Tourism and Hospitality management 2013(online). International Center for Research and Development, Srilanka, pp. 129-138. ISBN 978-955-4543-20-1

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Abstract

Travel planning is a multi-faceted decision process consisting of choosing a destination and grouping together tourism products and services (attractions, accommodations, and activities) closely related to the destination (Dellaert, Ettema, & Lindh, 1998; Jeng & Fesenmaier, 2002; Moutinho, 1987). Marketing campaigns are often used to increase the purchase intentions of a relevant target market by creating awareness, changing perceptions, or reinforcing previously held views. Consumers often consult a broad range of information from several different sources when planning their travel. This study tries to learn travel behavior of employees working in IT organizations in Bengaluru and the effect of various advertising media on their travel planning. The respondents chosen for study were employees working in the top 10 IT companies in Bangalore and were selected through self selection sampling strategy.

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