Proceedings of State Level Conference on “Latest Trends in Hospitality and Tourism Industry”.

Rajshekhar, P (2013) Proceedings of State Level Conference on “Latest Trends in Hospitality and Tourism Industry”. In: UNSPECIFIED UNSPECIFIED, pp. 35-42.

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Abstract

This Paper highlights the relevance of Corporate Social Responsibility in the Hospitality industry. Any business enterprise not only should concentrate on profit making but also envisage a large societal purpose. The companies should ensure that there is no conflict between twin goals of shareholder value enhancement and societal value creation. The challenges before all business enterprises is to make a corporate strategy that enables realization of these goals in a mutually reinforcing and synergistic manner. Hotel industry in India has witnessed tremendous boom in recent years. With a lot of national and international chains opening hotels in India it has great potential for generating employment. Lot of indirect employment also takes place. They also play a very important role in safeguarding our environment. The hotel industry and the general society are interlinked in more than one way. They have a very important role to play in fulfilling their obligations towards the society. The rationale for this study is to highlight the CSR initiatives of the leading hotel companies. Even though a lot of CSR activity is going on the Hotel industry it is not in an organized form. This is an exploratory study about the CSR initiatives taken by leading hotels in India.

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