Kumar, J P and Ambigai , R (2012) Business Houses Towards Excellency During Complexities - Using Stress Management. International Journal of Multidisciplinary Research, 2 (3). pp. 177-194. ISSN 2231- 5780

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Abstract

Never waste the opportunities offered by a good crisis‖ – Machiavelli a positive phrase pack for the business people to overcome their stress during their hardship. Any small change in our economy will quickly react on our business and its strategies may take our business to a different track which may be even harder. Strategy is an action that managers take to attain one or more of the organizations goals. For most, if not all organizations, an overriding goal is to achieve superior performance, it is said to have a Competitive Advantage. Michael Dell of DELL hired a number of highly experienced managers from established companies such as IBM in the early 1990s. Then Dell & these managers developed and pursed strategies that enabled the company to satisfy customers better than its competitors did while simultaneously giving it a cost structure to launch a price war in the personal computer industry. It took significant market share from its competitors while remaining profitable. In contrast, Dell‘s competitors saw their profitability slump, and some, like gateway, had losses.

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