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Corporate Social Responsibility Initiatives on Health by Infosys Foundation– A Multidimensional Approach

Shammy, Shiri Corporate Social Responsibility Initiatives on Health by Infosys Foundation– A Multidimensional Approach. Professional social work - Prespectives on practice a nd Extention. pp. 1-8. ISSN 978 - 81 - 7273 - 633 - 0

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Abstract

Corporate Social Responsibility (CSR) has been gaining importance as a strategy towards sustainable business development.The community development programmes undertaken by the organizations indicate the level of CSR’s commitment of an organisation.It is significant to explore that - Is corporate social responsibility just one more catchphrase used to establish the fact that business houses are doing ‘a lot more’ than mere expansion of industrial social work; or has there been a change in the principal objective and priority of the corporate at the back of starting these programmes — from curbing loss to ‘just making profit’? Have the organizations realized that while profit is growing in their businesses, is it also vital to build trustworthy and sustain able relationships with the community. The transformation from industrial social work to corporate social responsibility can be considered as a definite shift in the realm of social work.This paper highlights the strategies and initiatives undertaken by Infosys towards CSR focussing on health, a sustainable approach to business development.Several CSR programs been undertaken through Infosys foundation and Employee Led CSR initiative.

Item Type: Article
Uncontrolled Keywords: Corporate Social Responsibility; Sustainability; Health; Community
Subjects: Departments at MU > Public Health
Depositing User: KMC Manipal
Date Deposited: 31 May 2014 04:16
Last Modified: 31 May 2014 04:16
URI: http://eprints.manipal.edu/id/eprint/139606

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