COMMUNITY MEDIA AND DEVELOPMENT RHETORIC IN INDIA: IS IT ILLUSORY?

Padmakumar, K (2013) COMMUNITY MEDIA AND DEVELOPMENT RHETORIC IN INDIA: IS IT ILLUSORY? In: AMIC annual conference, 4-7 JULY,2013, Yogyakartha,Indonesia. (Submitted)

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Abstract

The developmental functions of community media is widely recognised and well documented by a multitude of researchers around the world in the field of social sciences. Drawing from the functions of community radio, as prescribed by UNESCO, the paper examines the content and functioning of two community radio stations in South India. It examines the developmental aspects of community radio. Ideally, a community radio station should serve the marginalized sections of society by giving them assurance to expression, encouraging their involvement. A voice based media assuredly has a greater impact, especially in rural areas with low literacy rates. In communities with low levels of literacy and poverty, the radio is the most effective and inexpensive medium with which to help catalyse social change (Girard, 1992; Dagron, 2001) Compared with countries like Australia, Philippines and Sri Lanka, Community radio in India is still in its nascent stage. Does it really improve the lives of the community? Or does it simply mimic the mainstream media in its approach by disassociating itself from its identity? These are some of the questions, the paper seeks to answer. It

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: community media and development;community meid in india;community media development and india;
Subjects: Communication > MIC Manipal
Depositing User: MIC Library
Date Deposited: 17 Jul 2014 05:58
Last Modified: 17 Jul 2014 05:58
URI: http://eprints.manipal.edu/id/eprint/140159

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