The Role and Responsibility of Media in the 21st Century’

Padmakumar, K (2013) The Role and Responsibility of Media in the 21st Century’. In: Asia media forum, 30th October,2013, Incheon,South Korea.

K. Padmakumar Seoul Paper.pdf

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The development of ICTs (Information and Communication Technologies) at a pace that we could never imagine and its integration with the mass media paved way for the quick and efficient transformation of media. It changed the very dynamics of media. The very traditional model of the TOP DOWN Model of information dissemination has given way to the BOTTOM UP Model the world over, leading to increasing democratic face of media which is redefining its posture and content

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: media,media 21st century,media development;
Subjects: Communication > MIC Manipal
Depositing User: MIC Library
Date Deposited: 17 Jul 2014 05:59
Last Modified: 17 Jul 2014 05:59

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