Prabhu , Narayan B. M (2014) An exploratory study on online travel trends and travel behavior of employees working in I.T. organizations in Bengaluru, India. In: Global Biz Research handbook. J.A. Alpha Business Research and Publishers Pvt. Ltd., chennai, pp. 123-130. ISBN 978-1-941505-14-4

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Abstract

Online travel market in Asia Pacific region (APAC) is growing at a faster pace, and India being one of the top emerging markets, representing 9% of APAC online market, travel organizations are trying their level best to deploy emerging technologies for gaining competitive advantage and to catch up with the rapidly changing business scenario in India. In this paper, efforts are taken to understand the online travel trends and travel behavior of employees working in I.T. organizations in Bengaluru which employs 35% of India's pool of one million I.T. professionals. Further in this paper, efforts made to get into the insights of I.T. employees’ adoption and attitudes towards online technology platforms and identify how they put their attitudes into action.

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