Service Quality in General Insurance Sector: An Empirical, Study

Gopalkrishna , B and Rodrigues, Lewlyn L R and Varambally , K.V.M (2008) Service Quality in General Insurance Sector: An Empirical, Study. Indian Journal of Industrial Relations, 44 (1). pp. 49-61. ISSN 0019-5286

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The service quality research ill the , area of insurance is yet togain full . momentum despite the fact that it is one of thefastest growing service sectors. 'The Paper develop smetrics for, service quality specifically for the insurance sector and apply ·the same to investigate the perception of, service quality. The study reveals the service quality gaps in the, insurance industry. The weakerdimensions of service quality are identified and implications are, 'drawn to improve the existing , systems, processes and practices.

Item Type: Article
Subjects: Engineering > MIT Manipal > Humanities and Management
Depositing User: MIT Library
Date Deposited: 25 Aug 2014 11:04
Last Modified: 25 Aug 2014 11:04

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