Service Quality in General Insurance Sector: An Empirical, Study

Gopalkrishna , B and Rodrigues, Lewlyn L R and Varambally , K.V.M (2008) Service Quality in General Insurance Sector: An Empirical, Study. Indian Journal of Industrial Relations, 14 (1). pp. 49-61. ISSN 0019-5286

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The service quality research ill the , area of insurance is yet to gain full momentum despite the fact that it is one of the fastest growing service sectors. 'The Paper develops a metrics for, service quality specifically for the insurance sector and apply •the same to investigate the perception of , service quality. The study reveals the service quality gaps in the, insurance industry. The weaker dimensions of service quality are identified and implications are, drawn to improve the existing, systems, processes and practices.

Item Type: Article
Subjects: Engineering > MIT Manipal > Humanities and Management
Management > MIM Manipal
Depositing User: MIT Library
Date Deposited: 06 Sep 2014 06:29
Last Modified: 06 Sep 2014 06:29

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