Pester Power as a Diasporic Dilemma: A Study on the Expatriate Indians in Bahrain

Pillai, K R and Thomas, Julia and Prasad, Saloni (2013) Pester Power as a Diasporic Dilemma: A Study on the Expatriate Indians in Bahrain. LBS Journal of Management & Research, 11 (1). pp. 3-13.

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Abstract

With the changes in the notion of family structure, movement from joint-family to nuclear family, children started acquiring unique stake in family decision making. It ranges from purchasing a semi-durable cloth to automobile, which have long durability. Sometimes their pattern of intervention is transformed into nagging, which is technically called pester power. This study explores the influencing role of children in consumer buying decisions focusing on the expatriate Indians in Bahrain.

Item Type: Article
Uncontrolled Keywords: Pester power, expatriate children, child’s role in consumption
Subjects: Management > MIM Manipal
Depositing User: MIM User
Date Deposited: 11 Nov 2014 08:48
Last Modified: 11 Nov 2014 08:48
URI: http://eprints.manipal.edu/id/eprint/141035

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