Privatisation, Convergence and Broadcasting Regulations: A Case Study of the Indian Television Industry

Rani, Dr.Padma (2013) Privatisation, Convergence and Broadcasting Regulations: A Case Study of the Indian Television Industry. In: The Asian conference on media and mass communication 2013, 8th November-10th November 2013, Osaka, Japan.

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Abstract

In India till 1991 there was only one television channel –Doordarshan, the public service broadcaster. With the opening up of the Indian economy in early 1990s enabled the entry of private broadcasters in India. The number of television channels has proliferated manifold. By 2005 India had more than 200 digital channels. The number of television channels has grown from around 600 in 2010 to 800 in 2012.This includes more than 400 news and current affairs channel. Technological changes have caused intense competition in news and general entertainment channels, as a result of which there is growth in regional and niche channels. The growth of cable and satellite television and direct to home television services has continued to drive television as the most preferred medium among advertisers. Broadcasters are also tapping into online and mobile media to increase their revenue.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: television industry india,convergence,broadcasting india,media india
Subjects: Communication > MIC Manipal
Depositing User: MIC Library
Date Deposited: 17 Nov 2014 11:16
Last Modified: 17 Nov 2014 11:16
URI: http://eprints.manipal.edu/id/eprint/141097

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