An Analytical Study on Tourists’ Satisfaction at the Cultural/Pilgrimage Sites of Sultanganj Region of Bhagalpur in Bihar

Mishra, Rajiv and Pal, Kulwinder (2009) An Analytical Study on Tourists’ Satisfaction at the Cultural/Pilgrimage Sites of Sultanganj Region of Bhagalpur in Bihar. Indian Journal of International Tourism & Hospitality Research (IJITHR), 3 (1). pp. 41-55. ISSN 0974 -2913

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Abstract

Cultural/Pilgrimage Tourism is one of the fastest growing segments of the tourism industry. This is evident in the rise in the volume of travellers who seek spirituality, piety or devotion, adventure, culture and history. The study attempts to analyze the cultural/pilgrimage destination attributes in terms of tourists’ perception and their overall satisfaction level. The expectancy-disconfirmation theory provided a conceptual framework for this study. The area of study was the Sultanganj region, a place with historical and religious significance, situated close to the Ganges in Bhagalpur district of Bihar. The analytical study revealed that out of twenty attributes identified, tourists’ were satisfied with eight, neutral with respect to three and dissatisfied with nine. The mean value of respondents’ overall perceived level of satisfaction tended moderately toward the high end of the satisfaction scale. Based upon the results of this study, several recommendations could be made to increase tourists’ satisfaction alongside helping tourism marketers and planners to develop appropriate strategies in conformity with tourists’ apperception towards various destination attributes.

Item Type: Article
Uncontrolled Keywords: Cultural/pilgrimage tourism, Sultanganj region of Bhagalpur, Expectancy-disconfirmation theory, Tourists’ expectation, Tourists’ satisfaction.
Subjects: Hotel Management > WGSHA Manipal
Depositing User: WGSHA EPrints Administrator
Date Deposited: 10 Dec 2014 09:45
Last Modified: 10 Dec 2014 09:45
URI: http://eprints.manipal.edu/id/eprint/141257

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