Customer’s Awareness of Environment-Friendly Initiatives in Hotels

Nayak , Naresh and Rao , Abhishek (2015) Customer’s Awareness of Environment-Friendly Initiatives in Hotels. International research journal of business and management (IRJBM), 8 (1). pp. 62-71. ISSN 2322-083X

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India is a country with long history and rich cultural heritages. It has abundant tourism resources and a wide range of tourism facilities, making it one of the most famous tourist destinations in the world.However, the continuing development of the tourism industry and its conflict with environmental protection has become a problem for many countries. Developing green hotels could be one solution to the problem. However, consumers' understanding of green hotels is quite limited. It was found that consumers were not clear about the characteristics of a green hotel. Different categories of consumers have different perceptions about a green hotel. Consumers hope to boost and improve green consumption while hotels hope to reinforce management and sales of green hotels. This Study analyzed the awareness of the people about Environment-friendly programs in hotels and degree to which such programs influenced customer’s hotel selection.

Item Type: Article
Uncontrolled Keywords: Green Hotel, Awareness, Environment
Subjects: Hotel Management > WGSHA Manipal
Depositing User: WGSHA EPrints Administrator
Date Deposited: 05 Jan 2015 04:16
Last Modified: 05 Jan 2015 05:52

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