Muragundi, PM and Ligade, Virendra S and Sreedhar, D and Janodia, Manthan D and Udupa, N (2014) Regulatory Scenario of Pharmaceutical Marketing Practices in India. The Pharma Review. pp. 66-70.

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Abstract

Pharmaceutical promotion and marketing activities are an important activities done to inform health care professionals about newer treatments and to remind existing ones. As the Direct-to-consumer advertisements are not allowed in India the promotion and marketing activities aim at informing and making the patient aware of the diseases. The medical representatives play an important role in providing accurate and latest evidence based information to health care professionals. The intensions and practices involved in pharmaceutical promotion and marketing practices are always been the subject of hot debate from the ethical standpoint. This article provides an insight in to the present regulatory scenario in India with a special emphasis on much awaited Uniform Code for Pharmaceutical Marketing Practices.

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