A Study of E-Marketplace Perception and Adoption by Road Transport Industry

Shetty, Dasharathraj K and Raju, R K and Acharya, Dinesh U and Prabhu , Srikanth (2014) A Study of E-Marketplace Perception and Adoption by Road Transport Industry. In: ASCENT International Conference Proceedings – Information Systems and Engineering, 2rd and 24th April 2014, FTMS, Malesia.

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Electronic-Marketplaces are changing the way how the business is conducted in India. The online Travel booking on average increased by 32% from INR 14,953 Crores in 2009 to INR 34,544 Crores in 2012 and is estimated to reach INR 44,907 by end of 2013(30% increase). The objective of this study is to: (i) to provide an overview trends, growth and opportunities for of E-Marketplaces in Road Transport Industry (RT) in India; (b) to describe the characteristics of an effective-E-Marketplace platform customised for Road Transport Industry; and (d) to study the factors influencing the adoption of E-Marketplaces by Road Transport Industry. The study is carried out by collecting data from 32 Enterprises running busses service from Udupi District, Karnataka, India to different parts of India. Results obtained at this Micro Level study can be extrapolated to India as a whole.

Item Type: Conference or Workshop Item (Paper)
Subjects: Engineering > MIT Manipal > Computer Science and Engineering
Depositing User: MIT Library
Date Deposited: 14 Jan 2015 07:35
Last Modified: 14 Jan 2015 07:35
URI: http://eprints.manipal.edu/id/eprint/141553

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