Mishra, Rajiv and Kannan, Srinivasan and Singh, Mantun Kumar (2015) An integrated framework for promoting Eco Initiatives: Role of Educational Institutions as Execution Specialists. Global Journal of Management and Business Research, 15 (1). pp. 45-50. ISSN 0975-5835

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Abstract

The basic question before a curriculum planner intending to design an Ecotourism Course is – whether it is to be need based or demand based. A demand based Course needs to have market considerations as its primary objective. It is controlled by supply-demand chain in both the choice and treatment of the curriculum. For instance, a market survey (Nivedita Mukherjee) sequences the required ‘skills’ of a Tourism Management in the following order: educational qualification, soft skills, aptitude, training and experience. A demand based curriculum planner could make choice of materials to cater to these skills, although a huge variation could arise in the interpretation of each of the ‘skills’. The formulation of a need based ecotourism Course is more challenging. It goes beyond the content mapping that is usually done for market oriented curriculum. Planning a need based ecotourism course requires comprehensive understanding of the components ecotourism and their interrelationships. The direct and indirect impacts on natural resources and socio-economic conditions of human settlements at the ecotourism sites point to the requirement of concerted action towards conservation. This conceptual paper addresses the role of Educational Institutions in promoting eco-initiatives.

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