Market Potential for Cruise Tourism In India

Prabhu , Narayan B. M and Nayak , Naresh P (2015) Market Potential for Cruise Tourism In India. International Research Journal of Business and Management (IRJBM), 8 (4). pp. 78-87. ISSN 2322-083X

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Abstract

The Indian tourism sector is one of the largest service industries in the country in terms of its contribution to the gross domestic product (GDP) and foreign exchange earnings (FEE), as well as for providing employment to millions. Ministry of tourism in India is already promoting new concepts like rural, golf, wellness, adventure, medical, heliport, and sustainable / ecotourism in order to make it a major global tourist destination. With cruise tourism emerging as one of the most dynamic segments of the leisure industry globally, India believes to add this to its kitty. In this paper, efforts are made to explore the potential for cruise tourism in India and strategies that are employed by the government to attract investment.

Item Type: Article
Uncontrolled Keywords: cruise tourism, market potential, India
Subjects: Hotel Management > WGSHA Manipal
Depositing User: WGSHA EPrints Administrator
Date Deposited: 06 Mar 2015 06:39
Last Modified: 06 Mar 2015 06:39
URI: http://eprints.manipal.edu/id/eprint/142108

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