Information Literacy and Marketing of Library Resources in Digital era

Jessy, A and Rao, Mahabaleshwara (2014) Information Literacy and Marketing of Library Resources in Digital era. In: Libraries and Librarianship in Transition: Challenges and Opportunities , 22&23 August 2014, Besant Evening College, Mangalore. (Submitted)

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Access to information is a vital factor to today’s living, libraries and librarians have their roles redefined for developing and nurturing information literacy in the digital era. For the libraries and information centres, marketing of product and services are needed for achieving maximum use of library resources, justifiable expansion program, for self-survival and generating funds. Many emerging technologies can be used to deliver and market library services. The users need to be educated through newsletter, lectures, conducting workshop and training programs for increased usage/marketing of electronic information resources of the library. Library and information science professionals have the responsibility to promote the resources of the library to facilitate and equip themselves with various modern tools that are available. This paper makes an attempt to review aspects dealing with the effective marketing of electronic information resources through information literacy by the library or library professionals.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Information literacy, Marketing, Library Resources, Digital Era
Subjects: Departments at MU > Library and Information Science
MU Libraries > Health Sciences Library - Manipal
Depositing User: KMC Manipal
Date Deposited: 01 Jun 2015 04:22
Last Modified: 01 Jun 2015 04:22

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