Prioritising the sub criterions to gauge customer satisfaction levels of solar water heater users using ahp approach

Baliga, Ashwin J and Rodrigues, Lewlyn L R and Shiva Prasad, H C (2015) Prioritising the sub criterions to gauge customer satisfaction levels of solar water heater users using ahp approach. International Journal of Current Research and Review, 7 (5). pp. 16311-16317. ISSN 0975-5241

[img] PDF
2015 PRIORITISING THE SUB CRITERIONS TO GAUGE CUSTOMER SATISFACTION LEVELS OF SOLAR.pdf - Published Version
Restricted to Registered users only

Download (447kB) | Request a copy
Official URL: http://www.journalcra.com

Abstract

It is observed that the customers expect more, have various choices and are less Brand Loyal these days. The organizations will have to continually improve their methodologies, processes, and products in order to stay in the business as well as attract and retain the potential and existing customers. The aim of this study is to present an Analytic Hierarchy Process (AHP) approach methodology thatprioritises the various sub criteria’s, which increases the customer satisfaction levels of solar water heater users. The study has used the three criteria of Perceived Ease of Use, Benefits users in Southern city of India (Mangalore).

Item Type: Article
Uncontrolled Keywords: Analytic Hierarchy Process, Perceived Ease of Use, Benefits, Innovativeness, Customer Satisfaction
Subjects: Engineering > MIT Manipal > Humanities and Management
Depositing User: MIT Library
Date Deposited: 19 Jun 2015 11:31
Last Modified: 19 Jun 2015 11:31
URI: http://eprints.manipal.edu/id/eprint/143082

Actions (login required)

View Item View Item