Advertisement on medicines / treatment in newspapers violating Indian laws?

Naik, Anantha Nagappa (2015) Advertisement on medicines / treatment in newspapers violating Indian laws? International Journal of Current Pharmaceutical Review and Research, 6 (1). pp. 49-58. ISSN 0976-822X

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Background:In recent times, the occurrence of false and misleading advertisements with exaggerated claims on efficacy has multiplied by several times. The two Indian legislations ‘Schedule J of Drugs and Cosmetics Rules’ and ‘Drugs and Magic Remedies Act’ govern the advertisement related to drugs and treatment. Objective: The present study attempted to analyze the advertisements on medicines and treatments appearing in some Indian newspapers for their rationality, truthfulness and violation of Indian Legislations. Methodology: In this cross-sectional study, the advertisements appearing from September 2012 to November 2012 in 10 newspapers comprising English and Hindi dailies, and covering Southern and Northern India, were collected and analyzed based on the provision of the two legislations. Results: The analysis of 82 advertisements showed that they were about sexual pleasure medications, menstrual problems, arthritis, hair problems, slimming, weight loss, infertility in males, height gain, enlargement of breasts and for leucoderma. 77 of the 82 advertisements violated the Drugs and Magic Remedies Act and provisions of Schedule J of Drugs and Cosmetics Act. Conclusion: The treatments or drugs advertised are false claims without any evidence. These diseases are listed in Schedule J of the Drugs and Cosmetics Act for which no one should claim to cure or advertise a cure. The misleading advertisements continue to appear in press, sometimes with celebrities endorsing these products and it is necessary that the Government should take action against these advertisements to protect the interest of the general public; failing upon which might lead to innocent public falling into this trap.

Item Type: Article
Uncontrolled Keywords: Advertisements; DMRA 1954; schedule J; ASU medications.
Subjects: Pharmacy > MCOPS Manipal > Pharmacy Management
Depositing User: KMC Manipal
Date Deposited: 19 Jun 2015 10:43
Last Modified: 19 Jun 2015 10:43

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