A Digital Marketing: A strategic Outreaching Process

Anumolu, Kalimadhu and Shiva Prasad, H C and Gopalkrishna , B and Adarsh, P K (2015) A Digital Marketing: A strategic Outreaching Process. International Journal of Management, IT and Engineering, 5 (7). pp. 254-260. ISSN 2249-0558

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Abstract

The objective of this is paper to identify the need for Digital marketing can be used strategically for a new business venture. It covers an opportunity of adopting a digital marketing in product/service business as a main marketing tool. This paper presents the details of segmentation, targeting, reaching customers through Digital Marketing process. It is concluded that Digital marketing can give best and more accurate results for new product marketing on the targeted customerand to get better ROI with value targeting, offers, frequency, and messaging services that are offered to the customer with online marketing strategies.

Item Type: Article
Uncontrolled Keywords: Digital marketing, search engine, target, marketing ROI.
Subjects: Engineering > MIT Manipal > Humanities and Management
Depositing User: MIT Library
Date Deposited: 13 Jul 2015 09:25
Last Modified: 13 Jul 2015 09:25
URI: http://eprints.manipal.edu/id/eprint/143334

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