Impact of Social Marketing on Maternal and Child Health: Study of RMCW Home attached to a Manipal University

Seetharam, Arun Mavaji and Rathi, Priya and Somu, G (2014) Impact of Social Marketing on Maternal and Child Health: Study of RMCW Home attached to a Manipal University. IOSR Journal Of Humanities And Social Science, 19 (11). pp. 47-50. ISSN 2279-0837

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Abstract

Social Marketing is a knowledge discipline that is of increasing relevance to healthcare practitioners. It is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good The present study was done to study the impact of social marketing on Maternal and Child Health in Rural Maternity and Child Welfare (RMCW) Homes attached to a large tertiary care hospital. Methods: The study was conducted in Rural Maternity and Child Welfare (RMCW) Homes attached to a Manipal University. Data was collected by direct observation and comparing with existing district, state and national statistics. Results: The study showed improvement in health indicators in terms of increased Antenatal Care Visits, reduced complicated deliveries, improved newborn care, and increased vaccination with consequent decline in maternal and infant mortality rate. Conclusion: Social marketing has played an important role in bringing about a behavioral change with consequent improvement in health of community.

Item Type: Article
Uncontrolled Keywords: Health indicators; Social marketing.
Subjects: Medicine > KMC Manipal > Community Medicine
Medicine > KMC Manipal > Hospital Administration
Depositing User: KMC Manipal
Date Deposited: 20 Jul 2015 09:21
Last Modified: 20 Jul 2015 09:21
URI: http://eprints.manipal.edu/id/eprint/143370

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