A survey on doctor’s expectation from medical representative in Karnataka state

Ankush, C and Ligade, Virendra S and Kiranshanker, K and Sreedhar, D and Manthan, J and Muragundi, PM and Udupa, N (2015) A survey on doctor’s expectation from medical representative in Karnataka state. International Journal of Current Research and Review, 7 (8). pp. 75-82. ISSN 0975-5241

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The aim of present study was to know to the effectiveness of personal selling in perception of doctors and to find out exactly what doctors expect from medical representative.A self administered questionnaire was distributed to 200 doctors. Both open end and close end questions were included in the questionnaire. Results obtained from the study were informative. Doctors find the services rendered by medical representative useful. Today, providing information on price and discounts and availability of drugs are most important services rendered by medical representatives. So it was concluded from the study that many doctors are price sensitive today and want drugs at less price for their patients.

Item Type: Article
Uncontrolled Keywords: Personal selling; perception; medical representative.
Subjects: Pharmacy > MCOPS Manipal > Pharmacy Management
Depositing User: KMC Manipal
Date Deposited: 28 Jul 2015 04:24
Last Modified: 28 Jul 2015 04:24
URI: http://eprints.manipal.edu/id/eprint/143538

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