Perception of medical representatives towards sales profession: A survey

Ankush, C and Kiranshanker, K and Muragundi, PM and Udupa, N and Ligade, Virendra S (2015) Perception of medical representatives towards sales profession: A survey. Journal of Current Pharma Research, 5 (3). pp. 1513-1517.

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Abstract

The pharmaceutical sales representative is the source of communication in so far as doctors are concerned. He/she is also an important source of feedback from the company‟s point of view. He can provide very important and valuable feedback on what is happening to the company‟s products in the market place, how they are being perceived, what- competitors are doing and what are the customer demands/suggestions/complaints etc. As sales is one of the challenging task, medical representatives of various companies come through various challenges in their routine job. The present study was to analyze the perception and attitude of medical representative toward sales profession.

Item Type: Article
Uncontrolled Keywords: Medical representatives; marketing.
Subjects: Pharmacy > MCOPS Manipal > Pharmacy Management
Depositing User: KMC Manipal
Date Deposited: 28 Jul 2015 04:27
Last Modified: 28 Jul 2015 04:27
URI: http://eprints.manipal.edu/id/eprint/143539

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