Online Shopping Patterns Amidst Students with Respect to Food Products

Naresh, Nayak and Pai, Anusha and Prabhu, Narayan and Kumar, Manish (2015) Online Shopping Patterns Amidst Students with Respect to Food Products. International Journal of Management and Social Sciences research, 4 (9). pp. 27-33. ISSN 2319-4421

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Abstract

Internet is one of the important promoter or coordinator for consumers and they use this medium almost every phase. Online shopping sites are generally a medium of purchasing products or services over the Internet all around the world, which has grown in popularity over the years. The result of the study shows that internet consumer trust and perceived risk have strong impacts on their purchasing decisions. Student`s trust, privacy concerns, security concerns are the major factors for using internet for shopping, the trust on websites influence to the purchasing decision of any consumer. This entire factor will increase the goodwill and brand name of the site and help them to sustain and compete in the market.

Item Type: Article
Uncontrolled Keywords: Internet, Shopping, Purchase decisions, Students
Subjects: Hotel Management > WGSHA Manipal
Depositing User: WGSHA EPrints Administrator
Date Deposited: 29 Sep 2015 10:09
Last Modified: 05 Oct 2015 11:36
URI: http://eprints.manipal.edu/id/eprint/144212

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