Developmental Functions and Community Media: Is it illusory ?

Padmakumar, K (2015) Developmental Functions and Community Media: Is it illusory ? Journal of Media and Social Development, 3 (4). pp. 111-126. ISSN 2320 - 8244

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The developmental functions of community media is widely recognisedand well documented by a multitude of researchers around the world inthe field of social sciences. Drawing from the functions of community radio, as prescribed by UNESCO, the paper examines the content andfunctioning of two community radio stations in South India. It examinesthe developmental aspects of community radio. Ideally, a communityradio station should serve the marginalized sections of society by giving them assurance to expression, encouraging their involvement. A voice based media assuredly has a greater impact, especially in rural areas with low literacy rates. In communities with low levels of literacy and poverty, the radio is the most effective and inexpensive medium with which to help catalyse social change (Girard, 1992; Dagron, 2001). When compared with countries like Australia, Philippines and Sri Lanka, Community radio in India is still in its nascent stage. Does it really improve the lives of the community? Or does it simply mimic the mainstream media in its approach by disassociating itself from its identity? These are some of the questions, the paper seeks to address. It attempts to measure the influence of the demographic characteristics such as gender, age, income, education, and occupation of the community radio listeners on their perception of developmental functions of community radio, as outlined by UNESCO, while also looking at some of the challenges faced by community radio operators in South India.

Item Type: Article
Uncontrolled Keywords: : Developmental Functions, Alternative Media, Community Media
Subjects: Communication > MIC Manipal
Depositing User: MIC Library
Date Deposited: 29 Mar 2016 17:26
Last Modified: 29 Mar 2016 17:26

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