The factors influencing the brand choices among youth aged 18-25 years - a study

Pai, Yogesh P and Chary, Satyanarayana T and Pai, Rashmi Y (2009) The factors influencing the brand choices among youth aged 18-25 years - a study. In: The factors influencing the brand choices among youth aged 18-25 years - a study. Proceedings of the International Conference on Management Research, February 14-15, Trichy,.

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Abstract

This paper reports the results of a study of factors influencing brand choices among youth within the age 18-25 age group. The study explores attributes for purchasing different product categories and investigates the dimensions among metros, non-metros and upcoming metros. The study concludes that there is a significant difference in the dimensions among metros, non-metros and upcoming metros and vary by product type.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: youth media preferences, brand community
Subjects: Management > MIM Manipal
Depositing User: MIM User
Date Deposited: 30 Mar 2016 13:48
Last Modified: 30 Mar 2016 13:48
URI: http://eprints.manipal.edu/id/eprint/145700

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