Factors Influencing Students to Choose a College for Pursuing an Engineering Course – A Case Study.

Mascreen, Charlotte and Pai, Yogesh P and Pai, Rashmi Y (2013) Factors Influencing Students to Choose a College for Pursuing an Engineering Course – A Case Study. In: Factors Influencing Students to Choose a College for Pursuing an Engineering Course – A Case Study. Proceedings of Canada International Conference on Education (CICE-2013),, June 24-26, University of Toronto, Toronto.

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Abstract

The number of educational institutes in India is increasing phenomenally. Interestingly, engineering colleges and business schools have grown steadily; but of late, there has been a downward trend in the student enrollment to engineering colleges during 2009 to 2012 in various states of India. Hence, this study identified factors that influence students’ choices as the students unexpectedly have become choosy about the college they admit. Accordingly, our paper presents the results of the study carried out to identify and explore the factors that affect students’ decision to take a course in engineering a case study approach from one such state of Karnataka. The responses were captured from the first year engineering students through a structured questionnaire from 159 respondents. The study utilized exploratory factor analysis to identify appropriate factors and recognized nine factors that are relevant in their decision making process. The result of this research is beneficial to colleges in the development of appropriate promotions to differentiate themselves in a meaningful way to the potential students for their engineering course.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Engineering course, education,
Subjects: Management > MIM Manipal
Depositing User: MIM User
Date Deposited: 31 Mar 2016 11:04
Last Modified: 31 Mar 2016 11:04
URI: http://eprints.manipal.edu/id/eprint/145706

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