Sustainable Hospitality and Tourism Industry: A Focus on Building and Empowering Local Communities through Hospitality and Tourism

D’Souza, Riston and Tharakan, Y G (2015) Sustainable Hospitality and Tourism Industry: A Focus on Building and Empowering Local Communities through Hospitality and Tourism. Masters Thesis thesis, WGSHA.

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Sustainable business practices are the key word today, especially in the hospitality and tourism industry. Hotels can no more be a liability on the community; neither can they have superficial programmes that provide very little benefits to the community. The governments as well as the customers are now aware of the ill-effects of luxury hotels and are expecting them to come up with solutions to counteract the same. On the other hand industry leaders are showing concern on the steadily increasing labour costs and rising attrition rates. These factors are slowly but surely eating into the revenues of the industry. This project looks ate the various CSR activities currently in practice in the top five luxury properties in Mumbai. They are analysed on the basis of their impacts in the spheres of environment sustainability, economic sustainability and community development as laid down by the United Nations. These are compared and inferences are drawn as to how they can be more efficient in their functioning. A collaborative model is then drafted that will help the hotel work with the community to improve the educational and skill levels while simultaneously finding a solution to their increasing labour costs and bringing out strategies to reduce attrition rates. The first step is to understand what the CSR requirements in India. The government bought in CSR as a compulsory requirement for all organizations with the new Factories Act. An attempt is made to understand the CSR policy and link it with the hospitality industry. This gives an idea of what is required from a hotel with respect to CSR. Definitely hotels have implements some sort of CSR program already. Thus an understanding must be developed about the existing activities. This should focus on the effect it has on the sustainability of the hotel and its overall effectiveness. This is examined under two headings namely environmental and community development. It is observed that hotels have many programmes in place that address environmental concerns. Thus the objective of the study is to understand the community development activities of the hotel and understand the effectiveness and sustainability of these programs. Based on the inferences drawn a new model is then created which aims to deliver quality development opportunities to the hotel’s local community. This is mainly done through the field of education and skill development. The model is also designed as a collaborative venture between the hotel, an NGO, a placement agency and a governmental organization. Each partner can contribute in a meaningful way to the programme. The essential aspect here is that the model is flexible enough for the hotel to either work it individually or work it in a partnership. The hotel will also gain benefits namely in the reduction in labour turnover and giving more control over labour costs. Insights into community development through education are gained with an internship with Kotak Education Foundation, an organization that provides hospitality education and jobs to underprivileged youth.

Item Type: Thesis (Masters Thesis)
Uncontrolled Keywords: Sustainable,Hospitality,Tourism,Industry,Focus,Building,Empowering,Local,Communities,Hospitality,Tourism
Subjects: Hotel Management > WGSHA Manipal
Depositing User: WGSHA EPrints Administrator
Date Deposited: 21 Apr 2016 14:42
Last Modified: 21 Apr 2016 14:42

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