Pandey, Priyanka and Mayya, Sureshramana and Joshi, H G (2015) AN EMPIRICAL STUDY OF ADOPTION OF INTERNET BANKING IN UDUPI AND MANIPAL CITY OF KARNATAKA. International Journal of Management, IT and Engineering, 5 (7). pp. 222-230. ISSN 2249-0558

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Abstract

The aim of this paper was to explore factors that stimulate bank customers thought and behavior to adopt internet banking in Udupi and Manipal city, Karnataka. The study covers several factors related to internet banking perception. Internet facility act as an alternative delivery channel having social impact as innovative resources, interpreters found it as one of the significant factor elements for customers to use internet banking. Data were collected by a cross-sectional survey in the Udupi and Manipal city of Karnataka. As a tool questionnaire was used. The study covering a sample of 315 bank customers. Exploratory factor analysis was performed on five key scales.

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