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The Art of UHT War

Ranjith, V K (2003) The Art of UHT War. Indian Management, 42 (10). p. 1.

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Abstract

This paper illustrates the application of Porter’s model to UHT milk segment. It identifies different participants in the market and explores strategic alternatives implemented by them.

Item Type: Article
Uncontrolled Keywords: Competitive position, Implementation, Strategy Process, Technology, Five forces model
Subjects: Management > MIM Manipal
Depositing User: MIM User
Date Deposited: 18 Apr 2016 10:39
Last Modified: 18 Apr 2016 10:39
URI: http://eprints.manipal.edu/id/eprint/145881

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