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Resoruces, Capabilities and Competitive Advantage-A Case of Apollo’s Medical Tourism Initiatives

Ranjith, V K (2015) Resoruces, Capabilities and Competitive Advantage-A Case of Apollo’s Medical Tourism Initiatives. In: Management of change: Issues and Development Perspectives. Excel Publishers, New Delhi, pp. 1-6.

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Abstract

This paper traces history and evolution of Apollo hospital group. Different strategic initiatives and innovative strategic alternatives selected by the hospital group are identified. The innovative strategies include medical tourism initiatives by the hospital group. An attempt is made to identify the process of development of resources and capabilities for striking competitive advantage in medical tourism. The resources and capabilities are evaluated with the help of VRIO framework suggested by Barney

Item Type: Book Section
Uncontrolled Keywords: Strategic Alternatives, Innovation, Medical Tourism, Competitive Advantage
Subjects: Management > MIM Manipal
Depositing User: MIM User
Date Deposited: 20 Apr 2016 09:46
Last Modified: 20 Apr 2016 09:46
URI: http://eprints.manipal.edu/id/eprint/145888

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