Customer Satisfaction and Brand Loyalty of Solar Water Heater Users: A Structural Equation Modeling Approach

Baliga, Ashwin J and Rodrigues, Lewlyn L R (2015) Customer Satisfaction and Brand Loyalty of Solar Water Heater Users: A Structural Equation Modeling Approach. International Journal of Research in Advent Technology, 3 (5). pp. 111-126. ISSN 2321-9637

[img] PDF
Customer Satisfaction_ID-35201533.pdf - Published Version
Restricted to Registered users only

Download (188kB) | Request a copy

Abstract

Solar energy is certainly not a new concept. It has been long realized that, despite the low energy density of the incoming insolation, solar radiation has a large potential as an energy source. The objective of this study is to analyse what factors contribute to the purchase of a solar water heater and how it influences the Brand Loyalty. A standard questionnaire was framed which was used for data collection. Structural equation modelling approach has been used to test the hypothesis. This paper helps in addressing the knowledge gap and shows how Partial Least Square-Structural Equation Modelling approach can be used in carrying out the research. This study enables the organizations to identify the various areas where its attention is needed and plan for the strategies so as to have a better edge over their competitors and to attract as well as retain the customers.

Item Type: Article
Uncontrolled Keywords: Structural Equation Modeling, Customer Satisfaction, Brand Loyalty.
Subjects: Engineering > MIT Manipal > Humanities and Management
Depositing User: MIT Library
Date Deposited: 23 May 2016 08:57
Last Modified: 23 May 2016 08:57
URI: http://eprints.manipal.edu/id/eprint/146108

Actions (login required)

View Item View Item