“Life Insurance Products in India: Market Strategies and Customer Perceptions”

Hebbar, C K and Shenoy, Sandeep S and M, Devaraj (2012) “Life Insurance Products in India: Market Strategies and Customer Perceptions”. The Journal of Risk Management and Insurance, 16. ISSN 0859 - 3604

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Item Type: Article
Uncontrolled Keywords: Life Insurance, Marketing Strategies, Customer Perceptions
Subjects: Departments at MU > Commerce
Depositing User: MIM User
Date Deposited: 01 Jun 2016 12:11
Last Modified: 03 Jun 2016 12:17
URI: http://eprints.manipal.edu/id/eprint/146247

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