Hebbar, C K and Shenoy, Sandeep S and M, Devaraj (2012) “Life Insurance Products in India: Market Strategies and Customer Perceptions”. The Journal of Risk Management and Insurance, 16. ISSN 0859 - 3604
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Item Type: | Article |
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Uncontrolled Keywords: | Life Insurance, Marketing Strategies, Customer Perceptions |
Subjects: | Departments at MU > Commerce |
Depositing User: | MIM User |
Date Deposited: | 01 Jun 2016 12:11 |
Last Modified: | 03 Jun 2016 12:17 |
URI: | http://eprints.manipal.edu/id/eprint/146247 |
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