“Surf the Gap”: Exploring New Media as an effective tool to create Awareness on STIs

Lakshmkantha, Dr.Nandini and Kashinkunti, Dr.Mohan and V, Prashanth (2014) “Surf the Gap”: Exploring New Media as an effective tool to create Awareness on STIs. IJRSS, 4 (3). pp. 488-499. ISSN 2249 2496


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New media is largely accepted as an efficient tool of networking particularly amongst thecomputer literate. The alluring features of this wonderful media are believed to be widely usedby the youth like elsewhere in India for socializing. It is important to understand ifthe younger generation is also using the networking sites for a healthy debate on socio-political-cultural issues including much “tabooed” issues, from Indian perspective ex: sex. If so then the uncensored information exchange, which can also be supplemented with visual support can exist between the networking members irrespective of socio-political-geo-cultural stigma attached, it is important to know if the channel is or can be utilized for healthy discussions related to the infections transmitted due to unprotected sexual activity. The study tries to examine whether the young respondents are using new media effectively to understand health implications with special reference to Sexually Transmitted Infections (STIs) and with that toanalyze and explore how New Media can effectively be used to bridge the knowledge gap that still prevails in the„tabooed‟ issues in changing society like India.

Item Type: Article
Uncontrolled Keywords: STIs, SIMS, CSMP, Safe sex, New Media
Subjects: Communication > MIC Manipal
Depositing User: MIC Library
Date Deposited: 29 Aug 2016 12:45
Last Modified: 29 Aug 2016 12:45
URI: http://eprints.manipal.edu/id/eprint/146871

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