Sales Behavioral Intentions of Distribution Channels in the Insurance Industry : A Systematic Review

Savitha, B and Shetty, Ankitha (2017) Sales Behavioral Intentions of Distribution Channels in the Insurance Industry : A Systematic Review. Indian Journal of Marketing, 47 (12). pp. 19-35. ISSN 09738703

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Abstract

The convoluted nature of insurance products promotes information asymmetry ensuing unethical behaviour of insurance agents. A systematic review of the sales behavioral intentions of agents will provide valuable insights into the issues of specious agent behavior.

Item Type: Article
Uncontrolled Keywords: Sales behavioral intentions, insurance, distribution channels, commission, customer orientation, agent
Subjects: Management > MIM Manipal
Depositing User: MIM User
Date Deposited: 04 Jan 2018 06:06
Last Modified: 04 Jan 2018 06:06
URI: http://eprints.manipal.edu/id/eprint/150422

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