Measuring the Effect Size of Coefficient of Determination and Predictive Relevance of External Dormant Variables on Internal Dormant Variables through PLS-SEM at Zuese Gym, Mangalore

Chandra, Sachin R and Bhat, Ananth and Shenoy, Sandeep S and Shenoy, Ravindra U (2017) Measuring the Effect Size of Coefficient of Determination and Predictive Relevance of External Dormant Variables on Internal Dormant Variables through PLS-SEM at Zuese Gym, Mangalore. International Journal of Economic Research, 14 (15). pp. 559-565. ISSN 09729380

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Abstract

In this paper, the researcher has investigated the effect size f2 of each independent variables was determined after the calculations relating to R2 value, p-values, t-values and bootstrap confidence intervals by using PLS-SEM (Partial least square-structural equation modelling). Effect size f2 is calculated in order to determine the individual constructs power and impact on an internal dormant variable, attachment. A relative measure of predictive relevance q2 effect size is also computed. To fulfil the aim of the study, a structured quantitative research survey has been conducted with 320 sample size. The results emerged from the research survey shows that the effect size of the service quality constructs on the overall satisfaction of the consumers and level of attachment of consumers towards gym is small to medium. The q2 effect size of the impact of service quality constructs on the overall satisfaction level of customers and levels of attachment of customers towards gym is medium to large. At the end, we observed a decreased in the R-square value, thus leading to a conclusion that removing the measures have resulted in decreasing the explanatory power of the model. Finally, research highlights the results, along with implications and limitations.

Item Type: Article
Uncontrolled Keywords: service quality; customer attachment; overall satisfaction; q2 effect size; predictive relevance.
Subjects: Departments at MU > Commerce
Depositing User: MIM User
Date Deposited: 10 Mar 2018 04:52
Last Modified: 12 Mar 2018 06:20
URI: http://eprints.manipal.edu/id/eprint/150746

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