Bhavana, Shetty and Rakshith, Bhandary and Sachin, R Chandra and Adithya, D Shetty (2018) Antecedents to Customer Loyalty in the Restaurant Industry – A Millennial Perspective. Indian Journal of Marketing, 48 (7). pp. 23-35. ISSN 09738703
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Abstract
Food is an essential module of everyone’s life, not only as a tool for good health but also to provide structure to our routine life. With a lot of options around to latch on to different segments like café, quick service restaurant, fine dining and
Item Type: | Article |
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Uncontrolled Keywords: | Customer Loyalty, Restaurant image, Responsiveness, food Quality, Customer Perceived Value |
Subjects: | Departments at MU > Commerce |
Depositing User: | department of Commerce |
Date Deposited: | 04 Sep 2018 05:57 |
Last Modified: | 13 Jan 2021 06:21 |
URI: | http://eprints.manipal.edu/id/eprint/151928 |
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