Antecedents to Customer Loyalty in the Restaurant Industry – A Millennial Perspective

Bhavana, Shetty and Rakshith, Bhandary and Sachin, R Chandra and Adithya, D Shetty (2018) Antecedents to Customer Loyalty in the Restaurant Industry – A Millennial Perspective. Indian Journal of Marketing, 48 (7). pp. 23-35. ISSN 09738703

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Abstract

Food is an essential module of everyone’s life, not only as a tool for good health but also to provide structure to our routine life. With a lot of options around to latch on to different segments like café, quick service restaurant, fine dining and

Item Type: Article
Uncontrolled Keywords: Customer Loyalty, Restaurant image, Responsiveness, food Quality, Customer Perceived Value
Subjects: Departments at MU > Commerce
Depositing User: department of Commerce
Date Deposited: 04 Sep 2018 05:57
Last Modified: 04 Sep 2018 05:57
URI: http://eprints.manipal.edu/id/eprint/151928

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