Shetty, Ankitha and Savitha, B (2018) Relationship Orientation in Banking and Insurance Services –A Review of the Evidence. Journal of Indian Business Research, 10 (3). pp. 237-255. ISSN 1755-4209
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Abstract
Purpose – This study aims to review the published empirical research on relationship orientation in banking and insurance services. The objective of the study is to understand whether a strong customer–sales representative relationship contributes to sales effectiveness and to know the significance of relational behaviors in developing and maintaining long-term relationship.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Relationship marketing, relationship quality, trust, satisfaction, relationship selling behavior |
| Subjects: | Management > MIM Manipal |
| Depositing User: | MIM User |
| Date Deposited: | 21 Sep 2018 09:25 |
| Last Modified: | 21 Sep 2018 09:25 |
| URI: | http://eprints.manipal.edu/id/eprint/152033 |
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