Antecedents to Customer Loyalty in the Restaurant Industry : A Millennial Perspective

Mr. Rakshith, Bhandary and Mr. Sachin, Chandra R and Mr. Adithya, Shetty D (2018) Antecedents to Customer Loyalty in the Restaurant Industry : A Millennial Perspective. Indian Journal of Marketing, 48 (7). pp. 23-25. ISSN 09738703

Full text not available from this repository. (Request a copy)

Abstract

Food is an essential module of everyone's life, not only as a tool for good health, but also to provide structure to our routine life. With a lot of options around to latch on to different segments like cafés, quick service restaurants, fine dining,

Item Type: Article
Uncontrolled Keywords: Millennial Customer Loyalty Restaurant
Subjects: Departments at MU > Commerce
Depositing User: department of Commerce
Date Deposited: 04 Jan 2019 09:22
Last Modified: 04 Jan 2019 09:22
URI: http://eprints.manipal.edu/id/eprint/152703

Actions (login required)

View Item View Item