Dr. Vikram, Baliga and Dr. Joshi, HG and Dr. Sandeep, S Shenoy (2019) Branding of Territorial Speciality Products : A Case of Udupi Mattu Gulla Brinjal. Indian Journal of Marketing, 49 (1). pp. 8-24. ISSN 09738703

Full text not available from this repository. (Request a copy)

Abstract

This study was motivated by the production and marketing problems faced by 200 farm families who grow Udupi Mattu Gulla Brinjal, a local geographical indication (GI) brinjal variety. A status analysis of current marketing methods was made through exp

Item Type:	Article
Uncontrolled Keywords:	Marketing Strategy, Branding of Geographical Indications (GIS), Territorial Speciality Guaranteed (T
Subjects:	Departments at MU > Commerce
Depositing User:	department of Commerce
Date Deposited:	15 Jan 2019 06:36
Last Modified:	15 Jan 2019 06:36
URI:	http://eprints.manipal.edu/id/eprint/152988

Actions (login required)

View Item