Dr. Vikram, Baliga and Dr. Joshi, HG and Dr. Sandeep, S Shenoy (2019) Branding of Territorial Speciality Products : A Case of Udupi Mattu Gulla Brinjal. Indian Journal of Marketing, 49 (1). 01-16. ISSN 09738703
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Abstract
This study was motivated by the production and marketing problems faced by 200 farm families who grow Udupi Mattu Gulla Brinjal, a local geographical indication (GI) brinjal variety. A status analysis of current marketing methods was made through exp
Item Type: | Article |
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Uncontrolled Keywords: | Marketing Strategy, Branding of Geographical Indications (GIS), Territorial Speciality Guaranteed (T |
Subjects: | Departments at MU > Commerce |
Depositing User: | department of Commerce |
Date Deposited: | 15 Jan 2019 06:36 |
Last Modified: | 26 Jul 2021 08:36 |
URI: | http://eprints.manipal.edu/id/eprint/152988 |
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