Branding of Territorial Speciality Products : A Case of Udupi Mattu Gulla Brinjal

Dr. Vikram, Baliga and Dr. Joshi, HG and Dr. Sandeep, S Shenoy (2019) Branding of Territorial Speciality Products : A Case of Udupi Mattu Gulla Brinjal. Indian Journal of Marketing, 49 (1). pp. 8-24. ISSN 09738703

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Abstract

This study was motivated by the production and marketing problems faced by 200 farm families who grow Udupi Mattu Gulla Brinjal, a local geographical indication (GI) brinjal variety. A status analysis of current marketing methods was made through exp

Item Type: Article
Uncontrolled Keywords: Marketing Strategy, Branding of Geographical Indications (GIS), Territorial Speciality Guaranteed (T
Subjects: Departments at MU > Commerce
Depositing User: department of Commerce
Date Deposited: 15 Jan 2019 06:36
Last Modified: 15 Jan 2019 06:36
URI: http://eprints.manipal.edu/id/eprint/152988

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