Padival, Adesh and Michael, Lidwin Kenneth and Hebbar, Sunith (2019) Consumer Perception towards Social Media Advertisements: A Study done in a Semi-Urban city of South India. Indian Journal of Marketing, 49 (2). pp. 38-51. ISSN 09738703
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Abstract
The drastic growth in the usage of social media among the people in India, has created a new platform for promotion, which is social media advertisements. But the effectiveness of these advertisements has been interrogated by many. Lower acceptance o
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Social Media Advertisements, Consumer Perception, Purchase Intention, Digital Marketing |
| Subjects: | Engineering > MIT Manipal > Humanities and Management |
| Depositing User: | MIT Library |
| Date Deposited: | 28 Feb 2019 10:10 |
| Last Modified: | 28 Feb 2019 10:10 |
| URI: | http://eprints.manipal.edu/id/eprint/153346 |
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