Consumer Perception towards Social Media Advertisements: A Study done in a Semi-Urban city of South India

Padival, Adesh and Michael, Lidwin Kenneth and Hebbar, Sunith (2019) Consumer Perception towards Social Media Advertisements: A Study done in a Semi-Urban city of South India. Indian Journal of Marketing, 49 (2). pp. 38-51. ISSN 09738703

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Abstract

The drastic growth in the usage of social media among the people in India, has created a new platform for promotion, which is social media advertisements. But the effectiveness of these advertisements has been interrogated by many. Lower acceptance o

Item Type: Article
Uncontrolled Keywords: Social Media Advertisements, Consumer Perception, Purchase Intention, Digital Marketing
Subjects: Engineering > MIT Manipal > Humanities and Management
Depositing User: MIT Library
Date Deposited: 28 Feb 2019 10:10
Last Modified: 28 Feb 2019 10:10
URI: http://eprints.manipal.edu/id/eprint/153346

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