Factors Influencing Decision To Use Green Products

Kalra, Anmol and Nishanth, Yogesh and Kamath, Giridhar B and Shivaprasad, H C (2018) Factors Influencing Decision To Use Green Products. In: International Conference on Commerce and Pharma Management, 27/09/2018, MAHE, Manipal.

[img] PDF
1184.pdf - Published Version
Restricted to Registered users only

Download (471kB) | Request a copy

Abstract

The purpose of this project is to examine influence of green product perceived value, green product perceived risk, green product trust and green self-identity on potential Indian consumer’s intention to use green products. Data is being collected through self-administered survey method by contacting respondents through online forms .In the past there have been studies which have evaluated the effect of green product perceived risk, green product perceived value and green product trust but this research work has extended this work by considering influence of green self-identity on intention to use green products. The empirical results of this project shows that green product perceived value would affect green trust and intention to use green products positively, while green perceived risk would affect both of them negatively. Further, the study shows that the association between green perceived value and green perceived risk are slightly mediated by green trust. Hence enhancing the green perceived value will enhance the green product trust which in turn will enhance intention to use green products and the vice-versa is true for green perceived risk

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: green product perceived value, green product perceived risk, green product trust , green self-ident
Subjects: Engineering > MIT Manipal > Electrical and Electronics
Engineering > MIT Manipal > Humanities and Management
Depositing User: MIT Library
Date Deposited: 02 Mar 2019 07:12
Last Modified: 02 Mar 2019 07:12
URI: http://eprints.manipal.edu/id/eprint/153353

Actions (login required)

View Item View Item