Study on digital presence of pharmaceutical companies on social media

Singh, Ananya and Muragundi, Pradeep M (2019) Study on digital presence of pharmaceutical companies on social media. Journal of Global Trends in Pharmaceutical Sciences, 10 (2). pp. 6076-6084. ISSN 2230-7346

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Background: The patients now are more educated and are curious about their health and diseases. Before going to a doctor for advice, people turn to social media for health-related answers. This makes the presence of pharmaceutical companies on social media important. Objective: Comparative study was performed on the presence and activeness of Indian & Multinational pharmaceutical companies on social media. Methodology: The social media platforms included in the study are: Facebook™, LinkedIn™, Twitter™, Instagram™, and YouTube™. The study is performed by collecting the data manually from the social media page of the various companies. The data collected is for a year from 1/12/2017 to 31/12/2018.Result: The results show that in comparison to MNCs, Indian pharma companies are present in less number on social media and lags in activity on various social media platforms included for the study. Conclusion: The study concluded that the presence on Indian pharmaceutical companies is very low compared to MNCs.

Item Type: Article
Uncontrolled Keywords: Social media, pharmaceutical companies, digital marketing, customer relationship, patients.
Subjects: Pharmacy > MCOPS Manipal > Pharmacy Management
Depositing User: KMC Library
Date Deposited: 13 May 2019 09:30
Last Modified: 13 May 2019 09:30

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