Factors Influencing travellers preference towards Online Travel Agents over Hotel Websites

Nayak, Naresh and Nayak, Sudhakar D and Singh Chundawat, Mahadhriti and Sinha, Hanumant and Dorkadi, Rushab and Singh, Puran (2019) Factors Influencing travellers preference towards Online Travel Agents over Hotel Websites. Jour of Adv Research in Dynamical & Control Systems, 11 (02). pp. 2232-2243. ISSN 1943023x

[img] PDF
2232-2243 (1).pdf - Published Version
Restricted to Registered users only until 8 June 2020.
Available under License Creative Commons Attribution.

Download (134kB) | Request a copy


With the increase in the number of online travel agencies (OTA), it is essential for organizations to understand, why travelers prefer OTA's compared to Hotel Websites. In this paper are being made to identify factors that influence customers to prefer OTA's over hotel websites. The other rationale in leading the examination was to think about what the vacationer of the present world think about Online Travel Agents (OTAs) and hotel websites as their engaging quality, their usability and furthermore know the fame of the top ten OTAs compared to hotel websites. The review was accepted from respondents through google forms, mail and through physical questionnaire. With the web picking up prevalence as a business medium, better approaches for working together have created in each perspective in relatively every industry segment. As online appointments have kept on developing, online travel specialists have risen offering their visitors a superior client encounter, winning brand devotion and never neglecting to offer focused rates. As online bookings have continued to grow, online travel agents have emerge offering their guests a better user experience, earning brand loyalty and never failing to offer competitive rates.

Item Type: Article
Uncontrolled Keywords: Online Travel Agents, Hotel Websites, traveller preference
Subjects: Hotel Management > WGSHA Manipal
Depositing User: WGSHA EPrints Administrator
Date Deposited: 25 Sep 2019 04:31
Last Modified: 25 Sep 2019 04:31
URI: http://eprints.manipal.edu/id/eprint/154620

Actions (login required)

View Item View Item