Trapping Fake Discounts as Drivers of Real Revenues and Their Impact on Consumer’s Behavior in India: A Case Study

Mr. Mithun, S Ullal and Dr. Iqbal, Hawaldar and Ramona, Birau (2019) Trapping Fake Discounts as Drivers of Real Revenues and Their Impact on Consumer’s Behavior in India: A Case Study. Sustainability. ISSN 20711050

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Abstract

This empirical study contributes towards identifying the effect of both fake and real discounts in the Indian marketing environment. A common but unsustainable practice in India is to increase the selling price and then offer a discount on the production.

Item Type: Article
Uncontrolled Keywords: Discounts AIDA
Subjects: Departments at MU > Commerce
Depositing User: department of Commerce
Date Deposited: 01 Feb 2020 06:20
Last Modified: 22 Jan 2021 04:02
URI: http://eprints.manipal.edu/id/eprint/154900

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