Relational Selling, Relationship Quality and Future Behavioural Intentions in Health Insurance Industry

Rai, Shivaprasad and Savitha, B (2019) Relational Selling, Relationship Quality and Future Behavioural Intentions in Health Insurance Industry. Indian Journal of Marketing, 49 (9). pp. 57-68. ISSN 09738703

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Abstract

The convoluted nature of health insurance necessitates sharing of complete, accurate, and timely information to assist the customers to make suitable product choice. The insurance agents should capitalize their technical expertise by carrying out need analysis

Item Type: Article
Uncontrolled Keywords: Agents, health insurance, customer, information, relationship quality, selling behaviour, future intention
Subjects: Management > MIM Manipal
Depositing User: MIM User
Date Deposited: 25 Jun 2020 06:06
Last Modified: 25 Jun 2020 06:06
URI: http://eprints.manipal.edu/id/eprint/155338

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